Lenskart is a direct-to-consumer brand that retails best quality, fashionable eyewear at surprisingly low prices. Lenskart achieves this by establishing a direct route to customers - straight from manufacturing to retail, and by eliminating 7 layers of middlemen. Lenskart has 2 unique products BLU lenses and Air frames. BLU lenses are designed for the digital age. They block blue rays from smartphones and other digital devices, helping prevent eye damage. Lenskart BLU is a fully loaded lens scratch proof, superhydrophobic and aspheric. Air frames are lightweight, flexible, robust and are designed for ultimate comfort and style.